{"id":180,"date":"2023-05-24T15:52:00","date_gmt":"2023-05-24T21:52:00","guid":{"rendered":"https:\/\/www.tapwow.net\/blog\/?p=180"},"modified":"2023-08-17T16:02:20","modified_gmt":"2023-08-17T22:02:20","slug":"promoting-sustainability-by-tracking-use-of-shipping-materials","status":"publish","type":"post","link":"https:\/\/tapwow.net\/blog\/promoting-sustainability-by-tracking-use-of-shipping-materials","title":{"rendered":"Promoting Sustainability by Tracking Use of Shipping Materials"},"content":{"rendered":"\n<h3>An international machining wanted to pursue better sustainability by tracking packaging through the supply chain using NFC tags.<\/h3>\n\n\n\n<p>An international industrial machining company wanted to take steps to eliminate waste in the supply chain to meet anticipated requirements from the companies and governments that it worked with.&nbsp; The nature of the business made it difficult to measure actual material savings in manufacturing, so the first target was to increase the recyclability of shipping containers and materials.<\/p>\n\n\n\n<p>The organization decided on a combination of RFID and NFC technology to create a traceable path for shipping materials from creation through shipment and return.&nbsp; Individual markers on pallets and crates would be scanned and monitored when they left the facility creating a \u201ctrip\u201d in the associated software.&nbsp; Any packaging associated with a trip could then be queried over time to see if it was returned.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.tapwow.net\/blog\/wp-content\/uploads\/2023\/08\/recylce-2-1024x768.jpg\" alt=\"\" class=\"wp-image-185\" width=\"397\" height=\"298\" srcset=\"https:\/\/tapwow.net\/blog\/wp-content\/uploads\/2023\/08\/recylce-2-1024x768.jpg 1024w, https:\/\/tapwow.net\/blog\/wp-content\/uploads\/2023\/08\/recylce-2-300x225.jpg 300w, https:\/\/tapwow.net\/blog\/wp-content\/uploads\/2023\/08\/recylce-2.jpg 1066w\" sizes=\"(max-width: 397px) 100vw, 397px\" \/><\/figure><\/div>\n\n\n\n<p>To achieve maximum results, the company created a digital experience that could be triggered by the NFC tag on the product that would explain the method for return and provide contact information.&nbsp; At the creation of the program, they offered cash and merchandise rewards that anyone that returned packaging was eligible for.&nbsp;<\/p>\n\n\n\n<p>Comprehensive analytics in the smart packaging software and the packaging database allowed them to create reports that detailed how often a particular item was used and calculate the environmental impact of reuse vs destruction.&nbsp; These reports were widely circulated internally and used as part of the organization\u2019s environmental impact reporting.<\/p>\n\n\n\n<h3>Tapwow Takeaways<\/h3>\n\n\n\n<ul><li>Markers on products make it easy to identify and track any item including packaging on a single or several trips using the same marker.<\/li><li>Something in it for the user, rewards for recycling in this case, increase user participation and help to drive adoption of desired behaviors.<\/li><li>Compliance drives many smart packaging endeavors because companies must do something.&nbsp; In this case, an anticipated requirement for recycling made it easier to approve the project.<\/li><\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>An international machining wanted to pursue better sustainability by tracking packaging through the supply chain using&#8230;<\/p>\n","protected":false},"author":3,"featured_media":181,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/tapwow.net\/blog\/wp-json\/wp\/v2\/posts\/180"}],"collection":[{"href":"https:\/\/tapwow.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tapwow.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tapwow.net\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/tapwow.net\/blog\/wp-json\/wp\/v2\/comments?post=180"}],"version-history":[{"count":1,"href":"https:\/\/tapwow.net\/blog\/wp-json\/wp\/v2\/posts\/180\/revisions"}],"predecessor-version":[{"id":186,"href":"https:\/\/tapwow.net\/blog\/wp-json\/wp\/v2\/posts\/180\/revisions\/186"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tapwow.net\/blog\/wp-json\/wp\/v2\/media\/181"}],"wp:attachment":[{"href":"https:\/\/tapwow.net\/blog\/wp-json\/wp\/v2\/media?parent=180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tapwow.net\/blog\/wp-json\/wp\/v2\/categories?post=180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tapwow.net\/blog\/wp-json\/wp\/v2\/tags?post=180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}