Redefining Customer Connection
Connect with and engage your customers to unlock a world of compelling data. A direct customer connection with a smartphone is not only an exciting opportunity for engagement, but creates the Digital Customer Audit™ of your supply chain.
Digital Customer Audit™
Power of the Platform
Any digital marker (NFC Tags, QR codes, RFID, GS1 Digital link, etc.) can connect to variable content while distributing the associated interaction data to all necessary internal or external systems (ERP, CRM, Shop Floor Control). All markers are tied to the DIRX2 Digital ID, a unique identifier that links all other markers to a particular product, allowing comprehensive data collection and reporting that supports KPI driven project execution.
More than an open platform
DIRX2 from Tapwow provides the experiences and structure for any partner to offer smart packaging solutions featuring their products or expertise. Chip and sensor makers, brands, packaging houses, digital agencies and solution providers can easily implement and deliver cutting edge connected product solutions to customers on a one-off basis or as a white label solution. This approach makes DIRX2 the future proof solution for connected packaging.
The key to your connected products journey is getting started. Whether the goal is to activate patrons in a bar or restaurant through an engaging game or implement a comprehensive international supply chain track and trace solution, the journey starts with a first step.
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We were looking for a unique way to connect with our prospective customers and the use of NFC tags with a branded experience was just what we were looking for. Tapwow’s integration to our existing Marketo and Salesforce systems made implementation easy.