By performing an Digital Customer Audit™ through engagement experiences, brands get more data than they have ever had before.
A Worldwide Audit of the Supply Chain
Brands want to know where their products are and how they got to the store shelves. With increasingly fragmented supply chains, that final link to the customer through the hand of the consumer can identify problems or concerns for a fraction of the cost of internal company audits through inspectors.
Engagement is the Key
Customers will interact with a product if they have a reason. It could be earning a discount, getting product information, checking to see if the product is real or other value-added customer interactions, but the simple tap or snap triggers a data collection about the product and the consumer.
Know Your Customer
Combine the benefits of supply chain visibility with the potential to get to know your end customer through a smartphone interaction and smart packaging and connected products is a compelling value proposition for large and small brands.
The global track and trace solutions market size is expected to reach USD 9.7 billion by 2028.