DIRX2 is the platform that lets all your partners add value and connects you directly to your customer.

The Open Standard for Smart Packaging

DIRX2, our convenient self-service portal, allows a brand to connect NFC Tags, QR codes, RFID tags, GS1 Digital Link and other markers to exciting content from Tapwow or other sources. Create a Hand to Brand™ connection to activate your customers using the best offline to online technologies combined with contributions from the best agencies, packagers and converters.

White Label Solutions

The DIRX2 platform is available to brands, agencies, packagers, printers and more to provide to their employees or customers as a branded solution. Deliver the full complement of Tapwow experiences within DIRX2 under your logo to create the best results for the end customer.

White Label Solutions

The Global Active Smart and Intelligent Packaging market accounted for $17.82 billion in 2019 and is expected to reach $34.73 billion by 2027

Research and Markets