A Hand to Brand™ interaction is unique because of the relevancy of the conversation with the product in the customer's hand or nearby.
Communicate Hand to Brand™
A direct communication with a customer through a smart marker creates a revolutionary new communication method
for brands and retailers.
The opportunity to educate, entertain or engage a customer around your brand through a smartphone connection
creates a link that can drive customer loyalty and advance supply chain visibility.
What story would you tell? Are you going to educate, differentiate or sell your product? This new channel
requires engaging content that encourages interaction and delivers value to the consumer.
Methodology
The Hand to Brand™ Methodology provides a
continuum of customer interaction through levels starting with
Basic Digital
through our most advanced level of Predict.
Depending on budget and sophistication, a brand can begin with entry level experiences to get
to Know their customers. The journey then leads through increasingly
more involved interactions that lead to brand protection and track and trace concepts through the
Understand and Partner levels.
The ultimate level is Predict where customer connection leads to maximum
information flow allowing brands to predict demand and customer behavior offering customers better information
and increased satisfaction.
Basic digital
Know
Understand
Partner
Predict
Getting Started
Each step in a Hand to Brand™ journey makes the next one clearer with feedback. The key is the ability to
adjust the deliverables through DIRX2. Our world class Business Intelligence tools provide exciting feedback
that allow brands to assess success via KPIs and continuously adjust campaigns and content for better
results.
The flexibility of the platform lets customers start small and grow as necessary. Brands can “get
started” now, confident that the platform can handle any new marker, sensor, content or package in the future.
The global contactless payment market size was estimated at USD 1.34 trillion in 2020 and is expected to reach USD 1.71 trillion in 2021.