Printers, Converters, & Packagers
Starting the Connection with the Package
Smart packaging and connected products will be an essential part of brand marketing and supply chain visibility in the coming
years. Printers and packagers that can deliver smart solutions will be essential partners in
this exciting new market.
With software and solutions from Tapwow, printing and packaging companies will be able to provide tag and marker management, implementation support, consumer engagement, world-class analytics and more that customers will be seeking.
It All Starts with a Tap
Smart packaging begins with markers like QR codes, NFC tags and more that are connected to internet content. Tapwow provides the software to manage the markers and connect them to content as well as a variety of options for easy to deploy solutions for customer engagement and supply chain concepts like authentication, product diversion and traceability. Getting the markers on packaging and managing the relationship with the customer can be the job of packaging partners. Tapwow provides insight and know how, but the printed packaging comes from our partners.
Own Your Customer Relationships
With Tapwow solutions, our partners can manage the customer relationship with support from our implementation and services team. Beyond that, we offer a white label option for our cloud-based software platform DIRX2 that will allow partners to provide a self-service smart packaging tool with comprehensive analytics with prominent partner branding.
The Tapwow Ecosystem
Tapwow provides open solutions in order to maximize success for the customer and provide the most flexibility to partners allowing everyone to add value. Choose the best partner for packaging, technology and creative to offer customers a best of breed solution that meets their needs today and into the future. With a variety of providers to choose from, partners can deliver great solutions quickly.
Tapwow provided a touchless interaction during the COVID-19 pandemic using QR codes and NFC tags that allowed us to connect with our community in an engaging and entertaining way.