The power of smart packaging lies in the connected platform to deliver the Digital Customer Audit™.

Connected platform

Connecting the supply chain to the customer to unlock the power of connected products from raw materials and production through retail and recycle, Tapwow collects and tracks the information to power your enterprise through the DIRX2 platform.

A Hand to Brand™ connection creates the Digital Customer Audit™ that closes the loop on company data.

How it Works

Powerful Information Store

Tapdex Digital ID links all markers across all your systems to create a powerful information store. A single digital representation follows your product through the entire lifecycle allowing brands to use the best markers for each application (NFC, RFID, QR codes, GS1 Digital Link) as well as grow and change with new technologies over time.

Key to Success

Customer engagement is the key to success as customer interaction provides the Digital Customer Audit™ of your supply chain.

Campaign success is driven by perceived value for the consumer so Tapwow has created a growing list of compelling Hand to Brand™ experiences that can be customized and implemented quickly in conjunction with your internal or external marketing teams.

customer engagement

Advantages of the Platform

tapdexid

Tapdex ID

The Tapdex ID is the unique digital identity for each product in the Tapwow environment. Bind any marker (NFC, QR Codes, RFID) to a product to track it through your supply chain and connect to external systems (SAP, CRM, Shop floor)

Learn more
flexible

Flexible system

Deliver varied content based on geography, product, time of day and more. Brands can use DIRX2 assignment functionality or external systems like IBM Watson or home grown analytics.

open environment

Open Environment

DIRX2 from Tapwow is at the center of a connected packaging ecosystem. It connects to existing systems (ERP, CRM, etc) with the latest in sensor and marker technology. Whether your internal systems change over time, or new technologies are included in the process, the system grows with you.

blockchain

Blockchain

If your implementation needs the security of the blockchain, DIRX2 seamlessly integrates with popular blockchain providers like Ethereum and others, or can make our APIs available to unique solutions.

enterprisesolution

Enterprise Solution

Integration is the key to longevity. DIRX2 connects to your current systems and what lies ahead. Fully extensible Rest APIs and an open architecture make it the system to grow with your enterprise and connected packaging. Our distributed architecture allows for peak performance at any volume across the globe including China. For brands with unique security challenges, we can host an environment behind company firewalls if desired.

tapdexid

The Tapdex ID is the unique digital identity for each product in the Tapwow environment. Bind any marker (NFC, QR Codes, RFID) to a product to track it through your supply chain and connect to external systems (SAP, CRM, Shop floor)

Learn more
flexible

Deliver varied content based on geography, product, time of day and more. Brands can use DIRX2 assignment functionality or external systems like IBM Watson or home grown analytics.

open environment

DIRX2 from Tapwow is at the center of a connected packaging ecosystem. It connects to existing systems (ERP, CRM, etc) with the latest in sensor and marker technology. Whether your internal systems change over time, or new technologies are included in the process, the system grows with you.

blockchain

If your implementation needs the security of the blockchain, DIRX2 seamlessly integrates with popular blockchain providers like Ethereum and others, or can make our APIs available to unique solutions.

enterprise solution

Integration is the key to longevity. DIRX2 connects to your current systems and what lies ahead. Fully extensible Rest APIs and an open architecture make it the system to grow with your enterprise and connected packaging.

Platform Capabilities

Track & Trace

Track & Trace

Product origin and the path from creation through delivery are logged and reported through the enterprise. Information is accessible internally or made available to the customer.

Diversion

Diversion

AI solutions quickly identify deviations from expected locations making supply chain diversion easy to spot. The Digital Customer Audit closes the loop on your supply chain to identify issues.

Product Authentication

Product Authentication & Anti‑Counterfeiting

Through our integrated platform, a variety of authentication solutions can be implemented at price points appropriate to the goods protected. Our proprietary algorithms provide protection in conjunction with on-chip tech, two factor identification or proprietary inks and markers. Find the solution that is right for your brand.

Provenance

Provenance

Track products from raw material procurement and provide customers the confidence desired in their purchases. Combine tracking with blockchain for more secure applications or rely on our standard security for peace of mind.

Recycling

Recycling

Close the loop on your products with monitored recycling. Promote return of goods as well as comprehensive reporting for conservation efforts.

Track and trace

Product origin and the path from creation through delivery are logged and reported through the enterprise. Information is accessible internally or made available to the customer.

Diversion

AI solutions quickly identify deviations from expected locations making supply chain diversion easy to spot. The Digital Customer Audit closes the loop on your supply chain to identify issues.

Product Authentication

Through our integrated platform, a variety of authentication solutions can be implemented at price points appropriate to the goods protected. Our proprietary algorithms provide protection in conjunction with on-chip tech, two factor identification or proprietary inks and markers. Find the solution that is right for your brand.

Provenance

Track products from raw material procurement and provide customers the confidence desired in their purchases. Combine tracking with blockchain for more secure applications or rely on our standard security for peace of mind.

Recycling

Close the loop on your products with monitored recycling. Promote return of goods as well as comprehensive reporting for conservation efforts.

The Tapwow platform offers the touchless experience our customers want via QR codes or NFC and allows us to be creative with our content. Their team worked with us to get our restaurants open quickly and we are looking forward to pursuing promotional and engagement opportunities using their platform in the future.

Beth Windle, Manager, Marketing + PR, TAG Group