Smart markers unlock a spectrum of Brand Protection attributes that brands can implement immediately or over time.
With the risk to brand reputation and the monetary implications of counterfeit goods worldwide, every brand should be evaluating anti-counterfeit solutions. Tapwow has created a continuum of protection methodologies that can be easily and cost effectively implemented through smart markers and the DIRX2 platform.
With globalized supply chains, distributors and retailers have the ability to manipulate incentives to maximize their profit across countries. AI driven supply chain analysis quickly identifies trouble spots and potential bad actors for brands to react quickly.
The NFC market is expected to grow from USD 18.0 billion in 2020 to USD 34.9 billion by 2025.