Tapwow and STMicroelectronics Chosen as Smart Packaging Partners for Matices de Mi Tierra Tequila

Las Vegas, NV. 4/9/2024 10:00 AM PDT – At RFID Journal Live which starts today in Las Vegas, Tapwow, a leading provider of software for IoT and smart packaging, and STMicroelectronics, a global semiconductor leader serving customers across the spectrum of electronics applications, announced they have been selected by Matices de Mi Tierra Tequila as their exclusive smart packaging partners.  Matices de Mi Tierra Tequila is an exciting new brand focused on unique small batch premium tequila products and will use the DIRX2 platform from Tapwow and the ST25TV02KC-T tamper IC from STMicroelectronics to offer customer engagement and brand protection solutions for their entire product line.

Tapwow’s DIRX2 cloud-based IoT platform brings out the best in NFC technology and QR codes to allow brands and partners to achieve their authentication, customer engagement, product diversion and reuse/recycle goals.  The self-service platform makes it easy for even non-technical users to add markers to the system, assign content even after tags are in market and batch markers by region, SKU, product family and more.  The platform features world class analytics that allow customers to get the most of their IoT interaction data.

Matices de Mi Tierra Tequila is a new company founded by the brother and sister team of Jorge and Norma Peralta.  With years of experience in the tequila business, the two focused on product quality and high-end design for their first product, a tequila reposado delivered in a gorgeous custom, hand-crafted bottle in a premium wooden display box.  Using the proven distilling techniques of the Jalisco region, they have created a smooth, premium tequila.

“From our first demo with Jorge, we knew we were headed to a great partnership. The DIRX2 platform from Tapwow was designed for any sized customer from small businesses through enterprise implementations and once the customer saw that they could assign content, manage tags for the product and configure tamper tags with a few simple clicks, they were ready to get started.  We went from signed contract to having a product in market in a matter of weeks,” said Michael Sher, CEO of Tapwow.

“For our first product, we had specific goals for customer engagement and education about our history and new tequila.  And with this being a premium product on a limited run of large format bottles, we wanted to make sure that we had protection from potential counterfeiters. Tapwow and the DIRX2 platform provided us with an easy-to-use cloud solution that lets us use the latest in tamper IC technology from STMicroelectronics that we could configure easily.  The content assignment within the platform was fantastic and we worked with our existing marketing firm to deliver an engaging experience that was delivered through DIRX2,” said Matices founder Jorge Peralta.

The ST25TV02KC-T tamper IC from STMicroelectronics was procured in a tamper NFC tag from Identiv that includes a sensor loop that can be applied to products to identify the opening of or tampering with a product.  In this case that loop went over the sliding panel on the collector box for Matices.  “Our tamper IC is perfect for premium brands like Matices because It features powerful sensor technology allowing them to protect their product and packaging and give their customers peace of mind,” said Jean-Philippe LeHouck of STMicroelectronics.

Tapwow’s unique, open cloud-based platform provides brands like Matices or any partner the ability to get the most of smart packaging applications.  With comprehensive solutions including tag procurement, content assignment, and world class analytics, Tapwow can help any brand or partner get started quickly in smart packaging.  For more information about the platform or to see a demo, contact sales@tapwow.net or visit our website at www.tapwow.net.

About Tapwow

Tapwow is a leading provider of cloud IoT and brand protection solutions headquartered in Greenwood Village, CO.  Tapwow is uniquely positioned to help brands across a variety of industries make the most of connected product opportunities.  Through our proprietary DIRX2 platform, we offer IC makers, tag makers, brands, printers, packagers, creative agencies, consultancies and more the opportunity to make the most of smart markers like NFC and QR Codes.  Our flexible licensing concepts including subscription, per click, per project, white label and OEM make us the preferred partner for any company in the IoT value chain.  Become part of the growing Tapwow IoT eco-system today.