Tapwow Partners With AIPIA to Drive Attendee Engagement at Upcoming Virtual Congress
DENVER, CO. 8/7/20 10:00 AM MDT – Tapwow, an innovator in the field of smart packaging and customer connection, announced today that they would partner with AIPIA to present touchless engagement experiences to entertain and educate attendees as part of the AIPIA Virtual Congress that will take place September 10, 2020.
As part of their catalog of Hand to BrandTM experiences, Tapwow has developed a pair of engaging game experiences that can be triggered via QR codes by attendees using a smartphone from wherever they are in the world during the congress. Users will learn interesting facts about AIPIA and smart packaging and then play a game to collect entries for a virtual drawing that will take place at the conclusion of the event on September 10. Prizes include a free conference pass for next year’s congress in the Netherlands. Scannable QR codes will be included in presentations, in some exhibitor booths and as part of additional conference content that will allow attendees to collect entries throughout the day. As with other experiences from Tapwow, AIPIA will get comprehensive real time analytics throughout the engagement.
Michael Sher, CEO of Tapwow, says “AIPIA has done a great job putting together a compelling agenda for the smart packaging community and at Tapwow we wanted to work with their team to provide a few of our experiences to create an interaction similar to what you would find at an in person event. We find that these types of experiences add some fun and will encourage attendee participation throughout the day whether they are in New York, Amsterdam or Tokyo.”
The AIPIA Virtual Congress is the premier event for smart packaging in the world and will be held on September 10, 2020. For additional information or to register, follow this link: https://www.aipia.info/congress-exhibition.php.
About Tapwow
Tapwow is a leading provider of customer connection solutions headquartered in Greenwood Village, CO. With regional offices or partners in Australia, Europe, Asia and the Americas, Tapwow is uniquely positioned to help brands across a variety of industries make the most of consumer information. Through our proprietary DIRX2 platform and Hand to BrandTM methodology, we can lead brands on a customer experience journey that starts with basic interactions and culminates with complete supply chain integration. Our unique software and service offerings combine to thrill customers with engaging content as well as integrating seamlessly with existing software platforms like Salesforce, Marketo, SAP and packaging lines. www.tapwow.net
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