Jeff McDowell

Getting to Know NFC – Video

Join Tapwow CEO Michael Sher and Amir Khoshniyati, Head of NFC Business for Avery Dennison/Smartrac, for...

December 21, 2020
Michael Sher

Smart Packaging Project Costs and ROI

As part of our ongoing “Getting Started with Smart Packaging” series, this post will explore potential...

October 31, 2020
Michael Sher

Activator Placement and the Story You Want to Tell

The Story You Want to Tell is Partially Determined by Where Your Smart Packaging Activator is...

October 12, 2020
Michael Sher

What to Do?

A Customer Connection is Exciting, but What Should We Do? In today’s post of our Getting...

September 30, 2020
Michael Sher

NFC vs QR Code

What is the Best Activator for Your Smart Packaging Project? So it is time to start...

September 22, 2020
Michael Sher

It is Time to get Started

Sometimes the most difficult step in a journey is the first one. With smart packaging and...

September 18, 2020
Jeff McDowell

Redefining Customer Connection with Tapwow

The ability to connect to your customer at the zero moment is available to large and...

April 17, 2019